CAVEAT EMPTOR
Dr. Bakshi’s Bakson’s Homoeopathy
Psoriasis of sorts
Jagmohan Singh, a BPO owner, was quoted as saying, "While most doctors gave m
e a 2 to 3 per cent chance, Backson’s remarkably cured me of psoriasis without the use of steroids and radiation. Thank you, Bakson’s".
We had no issues on Jagmohan’s contentions, as projected in the ad in The Times of India, Delhi. We would rather let it pass and would have taken it on face value. But why did the ad have to resemble the cover page of the Time magazine of the USA? There were other claims too like ‘World’s first chain of allergy treatment clinics’, ‘International Standard Quality Certification’, ‘Over 1.5 million smiling patients’, etc.
When we wrote to Dr. Bakshi’s Bakson’s Homoeopathy, we received no response. We wrote to the Advertising Standards Council of India (ASCI) which promptly responded and took it up with the Bakson’s Group. Bakson’s failed to substantiate its claims and has since assured consumers that the claims would not be made in its future advertisements. The advertiser also assured us that the ‘replica of Time magazine cover’ would not be used again in the Group’s advertisements.
Now is the time to move to medical ethics?
SOURCE : INSIGHT
Psoriasis of sorts
Jagmohan Singh, a BPO owner, was quoted as saying, "While most doctors gave m
e a 2 to 3 per cent chance, Backson’s remarkably cured me of psoriasis without the use of steroids and radiation. Thank you, Bakson’s".We had no issues on Jagmohan’s contentions, as projected in the ad in The Times of India, Delhi. We would rather let it pass and would have taken it on face value. But why did the ad have to resemble the cover page of the Time magazine of the USA? There were other claims too like ‘World’s first chain of allergy treatment clinics’, ‘International Standard Quality Certification’, ‘Over 1.5 million smiling patients’, etc.
When we wrote to Dr. Bakshi’s Bakson’s Homoeopathy, we received no response. We wrote to the Advertising Standards Council of India (ASCI) which promptly responded and took it up with the Bakson’s Group. Bakson’s failed to substantiate its claims and has since assured consumers that the claims would not be made in its future advertisements. The advertiser also assured us that the ‘replica of Time magazine cover’ would not be used again in the Group’s advertisements.
Now is the time to move to medical ethics?
SOURCE : INSIGHT
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